In the customer-initiated interactive communication process:
A) the message channel is no longer a factor.
B) noise is no longer a factor.
C) messages typically must be very short and simple.
D) the buyer starts the process.
E) none of these alternatives is correct.

Question

Quizplus · Accepted Answer

As stated in Exhibit 13-5, the customer-buyer ("receiver") initiates the communication process.

In the Customer-Initiated Interactive Communication Process