When Hewlett-Packard sends an e-mail to key business customers announcing a special low price on a new type of printer that is faster and produces better-quality color documents than any of its current printers, this is an example of:
A) direct-response promotion.
B) integration.
C) publicity.
D) indirect-response promotion.
E) mass selling.

Question

Quizplus · Accepted Answer

This is an example of direct-response promotion because it is a targeted e-mail sent to key business customers with a specific offer and call to action to purchase the new printer at a special price. The goal is to elicit an immediate response from the customer to make a purchase.

When Hewlett-Packard Sends an E-Mail to Key Business Customers Announcing