When Southwest Airlines sends an e-mail to frequent-flier customers offering a special low price between selected cities if the plane ticket is purchased within the next four days, this is an example of:
A) direct marketing.
B) integration.
C) publicity.
D) indirect-response promotion.
E) mass selling.

Question

Quizplus · Accepted Answer

This is an example of direct marketing because Southwest Airlines is targeting a specific group of customers (frequent-fliers) with a personalized offer and a call-to-action to purchase within a specific timeframe.

When Southwest Airlines Sends an E-Mail to Frequent-Flier Customers Offering