The most common method of budgeting for marketing expenses is to
A) match competitors' spending.
B) allocate any funds not already allocated to other functions.
C) allocate enough to completely eliminate the cost of lost customers.
D) allocate for the job that needs to be done.
E) allow a percentage of either past or forecasted sales.

Question

Quizplus · Accepted Answer

The most common method of budgeting for promotion expenditures is to compute a percentage of either past sales or sales expected in the future.

The Most Common Method of Budgeting for Marketing Expenses Is