The task method of budgeting for promotion expenditures
A) links the budget to the promotion objectives set by the company.
B) involves determining the promotion methods that will effectively achieve the communication tasks required.
C) involves determining the promotion methods that are most economical for the relevant communication tasks.
D) makes sense for any marketing expenditure.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Task method is basing the budget on the job to be done. It determines which promotion objectives are most important and which promotion methods are most economical and effective for the communication tasks relevant to each objective. This approach makes sense for any marketing expenditure.

The Task Method of Budgeting for Promotion Expenditures