Which of the following is true of logistics in marketing strategy?
A) It differs from physical distribution in its combinations of decisions.
B) Even when the combinations of logistics decisions vary, they result in the same level of distribution service.
C) It includes transporting, storing, and handling of physical goods within individual firms.
D) It specifically expands spatial separations between producers and consumers.
E) A macro-marketing perspective suggests logistics costs to be the same between any two countries.

Question

Quizplus · Accepted Answer

Logistics is the transporting, storing, and handling of goods in ways that match target customers' needs with a firm's marketing mix, both within individual firms and along a channel of distribution. Physical distribution (PD) is another common name for logistics.

Which of the Following Is True of Logistics in Marketing