A company may be inclined to use both direct and indirect channels of distribution ________.
A) when serving multiple target markets
B) when it wants total control over the marketing mix
C) when suitable channel partners are hard to find
D) when selling to business customers
E) when selling to final customers

Question

Quizplus · Accepted Answer

Some firms use direct and indirect channels. When a company serves multiple target markets, it may choose to sell direct and through intermediaries. For example, Autolite uses direct channels to sell its spark plugs to automakers like Ford and to consumers through intermediaries like Pep Boys.

A Company May Be Inclined to Use Both Direct and Indirect