A disadvantage of direct-to-customer channels is that
A) most organizational buyers are used to relying on intermediaries to serve as their purchasing advisors.
B) they require producers to shift many marketing functions to others.
C) this approach makes it hard to achieve coordination among the required marketing activities.
D) they make it more difficult to get information about changing needs of the market.
E) None of these is a disadvantage of direct-to-customer channels.

Question

Quizplus · Accepted Answer

The Answer of A disadvantage of direct-to-customer channels is that
A) most organizational buyers are used to relying on intermediaries to serve as their purchasing advisors.
B) they require producers to shift many marketing functions to others.
C) this approach makes it hard to achieve coordination among the required marketing activities.
D) they make it more difficult to get information about changing needs of the market.
E) None of these is a disadvantage of direct-to-customer channels.

A Disadvantage of Direct-To-Customer Channels Is That