In a channel where retailers lead,intermediaries that gather,analyze,and interpret big data that generates insights about their customers' needs will ________.
A) seek out producers who can meet those needs with products at reasonable prices
B) lose their power to influence pricing
C) take a back seat in a producer-dominated channel system
D) lose their bargaining power against suppliers and customers
E) stop playing the role of a channel captain

Question

Quizplus · Accepted Answer

Intermediaries find that the ability to gather, analyze, and interpret big data that generates insights about their customers' needs gives them unique insights. They can then seek out producers who can meet these needs with products at reasonable prices.

In a Channel Where Retailers Lead,intermediaries That Gather,analyze,and Interpret Big