In a retailer-led channel system,strategy decisions ________.
A) on Promotion are handled by retailers
B) on Price are completely handled by producers
C) on target customers are handled by producers
D) on Product are handled by retailers
E) on Place are not a concern for retailers

Question

Quizplus · Accepted Answer

See Exhibit 10-2, which shows retailer-led and producer-led channels differ on strategy decisions. The exhibit shows that Promotion decisions are handled by retailers.

In a Retailer-Led Channel System,strategy Decisions ________