A firm would prefer an administered channel system to a corporate channel system for all the following reasons except:
A) managing all manufacturing, wholesaling, and retailing functions in a channel is too challenging.
B) administered channel systems are more costly to operate than corporate systems.
C) corporate channel systems offer more control over marketing activities than administered systems.
D) administered channel systems offer good enough channel cooperation for the firms' distribution needs.
E) administered channel systems have some of the same benefits of corporate channel systems but without the expense.

Question

Quizplus · Accepted Answer

While corporate channel systems offer the greatest control and cooperation to marketers, they also are costly and challenging to manage. An administered channel system offers many of the benefits of a corporate system yet without the cost and burden of management.

A Firm Would Prefer an Administered Channel System to a Corporate