If a firm's involvement in international marketing is limited to managing others' production facilities, it is using:
A) exporting.
B) licensing.
C) direct investment.
D) joint venturing.
E) management contracting.

Question

Quizplus · Accepted Answer

The scenario describes management contracting, where the firm only manages the production facilities of others. This is a type of indirect investment that involves a contracting arrangement where the firm manages other parties' operations.

If a Firm's Involvement in International Marketing Is Limited to Managing