The new-product development process should ______.
A) have ongoing support from top management
B) avoid applying quantitative screening criteria-since applying such criteria tends to eliminate most of the "really new" ideas
C) be informal-to encourage creativity
D) start whenever the majority of current products are in the market maturity stage of the product life cycle
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

For new goods and services to be successful, the new-product development process should have ongoing support from top management.

The New-Product Development Process Should ______