The job of product or brand manager is often created when a firm wants to ______.
A) handle many different kinds of products or brands
B) eliminate the job of the research and development department
C) eliminate the job of sales manager
D) do away with product "champions"
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

When a firm has products in several different product categories, management creates the role of product or brand managers to manage and promote specific products.

The Job of Product or Brand Manager Is Often Created