Which of the following is not an accurate characterization of the idea evaluation stage of the new-product development process?
A) The stage involves getting reactions from customers by way of concept testing.
B) The stage evaluates the potential reaction of channel partners like wholesalers and retailers.
C) The stage produces rough estimates of costs, sales, and profits.
D) The stage introduces a prototype of the product.
E) The stage involves an assessment of the assumptions managers are making about the new idea.

Question

Quizplus · Accepted Answer

The idea evaluation stage does not involve the introduction of a prototype of the product. Prototyping is typically done in later stages of the new-product development process such as the design and testing stage.

Which of the Following Is Not an Accurate Characterization of the Idea