A marketing manager might use the total quality management approach to:
A) reduce defects in goods produced in factories.
B) train better salespeople.
C) improve customer service.
D) make delivery schedules more reliable.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Total quality management (TQM) is an integrated approach towards enhancing the quality of products and services by continuously improving the processes. The approach involves establishing and maintaining a culture of quality throughout the organization. The goal is to meet or exceed customer expectations through the involvement of all employees in the organization, from top management to front-line workers. Thus, a marketing manager can use the TQM approach to reduce defects in goods produced in factories, train better salespeople, improve customer service, and make delivery schedules more reliable. Therefore, all the alternatives mentioned are correct, and the best choice is E.

A Marketing Manager Might Use the Total Quality Management Approach