Brand managers commonly perform the following marketing functions except:
A) manage each product category, or each brand, in an organization.
B) perform promotion duties traditionally handled by the advertising manager.
C) coordinate with others, including the sales manager, advertising agencies, production and research people, and channel members.
D) oversee new-product development.
E) conduct research and development.

Question

Quizplus · Accepted Answer

Brand managers typically focus on managing specific products or brands within an organization, coordinating with various teams, overseeing new product development and performing promotional duties. However, they are unlikely to be involved in conducting research and development themselves, as this is typically handled by specialized research and development teams.

Brand Managers Commonly Perform the Following Marketing Functions Except