It is difficult to maintain consistent quality in services because
A) services are nonperishable.
B) as opposed to products, services are tangible in nature.
C) the service provider deals directly with the customer and often has to interpret each customer's needs.
D) variability is reduced as more humans are involved in delivery.
E) it requires minimum human interaction.

Question

Quizplus · Accepted Answer

Services are intangible, and their quality is largely dependent on the interaction between the service provider and customer. Since each customer's needs and expectations can differ, it is challenging to maintain consistent quality in services.

It Is Difficult to Maintain Consistent Quality in Services Because