Which one of the following statements about packaging is TRUE?
A) The number of package sizes for similar products from different manufacturers is increasing dramatically, because most firms realize that this makes direct comparisons among brands harder.
B) There is very little government regulation of packaging, except for drug products.
C) A good package can sometimes provide more promotional impact than advertising.
D) Better packaging almost always raises total distribution costs.
E) None of these statements about packaging is TRUE.

Question

Quizplus · Accepted Answer

A good package sometimes gives a firm more promotional effect than it could get with advertising. It sends a message and customers see the package in stores when they're actually buying.

Which One of the Following Statements About Packaging Is TRUE