A carefully designed package may:
A) raise or lower total distribution cost.
B) provide more "promotion" effect than advertising.
F
C) enhance the product by making it easier or safer to use.
D) offer product information that helps consumers buy.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

A good package sometimes gives a firm more promotional effect than it could get with advertising. Good packaging makes products easier to identify and promotes the brand at the point of purchase and even in use. It can help reduce distribution costs by reducing storing costs (cutting breakage, spoilage, and theft). It can also save space and weight making it easier to transport, handle, and display products. But it can also raise costs depending on the benefit/cost ratio.

A Carefully Designed Package May