When final consumers are willing to spend much time and effort comparing quality and style-with brand and price being less important-the product is ______.
A) an inspection product
B) a heterogeneous shopping product
C) a homogeneous shopping product
D) a specialty product
E) an emergency product

Question

Quizplus · Accepted Answer

Heterogeneous shopping products are shopping products the customer sees as different and wants to inspect for quality and suitability. Quality and style matter more than price.

When Final Consumers Are Willing to Spend Much Time and Effort