Consumer products which customers see as basically the same and want to buy at the lowest price are called:
A) heterogeneous shopping products.
B) homogeneous shopping products.
C) comparison products.
D) unsought products.
E) convenience products.

Question

Quizplus · Accepted Answer

Homogeneous shopping products are products that customers perceive as identical or very similar and are offered by multiple brands or retailers. Customers primarily make purchase decisions based on the lowest price.

Consumer Products Which Customers See as Basically the Same and Want