Impulse products are:
A) products that potential customers do not want yet or know they can buy.
B) bought quickly-as unplanned purchases-because of a strongly felt need.
C) any products that consumers search for because of a strongly felt craving.
D) any convenience products that are bought often and routinely.
E) none of these alternatives is correct.
Correct Answer:
Verified
Q239: Convenience products are products
A) a consumer needs
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A) requires that all warranties
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Q242: Consumer products which customers see as basically
Q243: Impulse products:
A) can have limited availability as
Q245: Emergency products:
A) need adequate representation in major
Q246: _ shopping products are products that the
Q247: _ are bought often, routinely, and without
Q248: When selling _ products, a marketing manager
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