Impulse products:
A) can have limited availability as long as display is good.
B) need widespread distribution with display at point of purchase.
C) need enough exposure to facilitate price comparisons.
D) need adequate representation in major shopping areas.
E) need widespread distribution at low cost.

Question

Quizplus · Accepted Answer

Impulse products require widespread distribution with a good display at the point of purchase to encourage purchases. This means that the products need to be easily accessible and eye-catching in order to entice customers.

Impulse Products