Regarding specialty products, which of the following is TRUE?
A) Branding does not play an important role in purchasing specialty products.
B) It is a customer's willingness to search that makes it a specialty product.
C) Shopping for a specialty product involves much comparing of products.
D) It is the extent of searching which the customer has to do that makes it a specialty product.
E) All of these alternatives are TRUE.

Question

Quizplus · Accepted Answer

Specialty products are characterized by a customer's willingness to make a special effort to purchase them, often due to brand preference or unique attributes.

Regarding Specialty Products, Which of the Following Is TRUE