Which of the following orderings suggests the amount of effort (from little to much) that consumers are willing to spend in searching for the "right" product?
A) Heterogeneous shopping products, specialty products, unsought products
B) Convenience products, homogeneous shopping products, specialty products
C) Unsought products, homogeneous shopping products, convenience products
D) Staples, heterogeneous shopping products, unsought products
E) Homogeneous shopping products, heterogeneous shopping products, staples

Question

Quizplus · Accepted Answer

Convenience products require very little effort to find and purchase, while homogeneous shopping products require a moderate amount of effort to find the right one among similar options. Specialty products require the most effort as they are unique and may require more research to find the right one. The other options do not follow a logical progression of effort required in searching for products.

Which of the Following Orderings Suggests the Amount of Effort