Response rate is the percentage of people contacted who complete a given questionnaire.
Correct Answer:
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Q52: Telephone surveys are practical if the information
Q53: Market research online communities are one-time events.
Q54: A focus group interview involves interviewing 6
Q55: Qualitative research seeks structured responses that can
Q56: A common quantitative research approach is to
Q58: The Statistical Abstract of the United States
Q59: Online focus groups can offset some of
Q60: In general, a marketing researcher should get
Q61: Even though marketing managers might like more
Q62: Nielsen's TV audience research and Arbitron's radio
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