When a firm is doing similar research projects in different international markets, it makes sense for the marketing manager to coordinate the efforts so that comparisons across markets are possible.

Question

Quizplus · Accepted Answer

If the research projects are not coordinated, the differences in methodology, data collection, and analysis across markets may make it difficult to compare the results and draw meaningful conclusions. Coordination can ensure consistency and comparability, improving the accuracy and usefulness of the research.

When a Firm Is Doing Similar Research Projects in Different