What is the fourth step of the five-step marketing research process?
A) Defining the problem
B) Analyzing the situation
C) Getting problem-specific data
D) Interpreting the data
E) Focusing on additional problems

Question

Quizplus · Accepted Answer

The marketing research process is a five-step application of the scientific method that includes: 1. Defining the problem, 2. Analyzing the situation, 3. Getting problem-specific data, 4. Interpreting the data, and 5. Solving the problem.

What Is the Fourth Step of the Five-Step Marketing Research