Why is defining the problem considered the most difficult step of the marketing research process?
A) It is the first step of the process.
B) It involves qualitative research.
C) Failure to correctly define the problem will make all subsequent steps to become wasted effort.
D) It avoids situation analysis study in most cases.
E) It is easy to confuse problems with symptoms at this stage.

Question

Quizplus · Accepted Answer

Defining the problem is often the most difficult step in the marketing research process. But it's important for the objectives of the research to be clearly defined. The best research job conducted on the wrong problem is wasted effort.

Why Is Defining the Problem Considered the Most Difficult Step