Secondary data is often available at little or no cost by ________.
A) tracking consumer clicks on a website
B) conducting focus group interviews
C) using online customer survey
D) conducting in-depth interviews
E) reviewing company files

Question

Quizplus · Accepted Answer

Refer to Exhibit 7-4. Secondary data are available from the following sources: review company files, intranet, and reports; search marketing information systems; analyze sales and cost data; search the Internet, library, and government databases; talk to researchers at universities and private research organizations.

Secondary Data Is Often Available at Little or No Cost