Data which have already been collected in a previous study are called __________ data, while data that are generated by a phone survey this month of key customers are called _______ data.
A) primary; secondary
B) primary; intranet
C) secondary; primary
D) secondary; experimental
E) intranet; sample

Question

Quizplus · Accepted Answer

Primary data is collected first-hand for a specific research purpose, while secondary data has already been collected for other research purposes. Therefore, data collected in a previous study are considered secondary data. On the other hand, data generated by a phone survey conducted this month are collected for a specific research purpose, making them primary data. Therefore, the correct option is C - secondary data for data collected in a previous study and primary data for data generated by a phone survey.

Data Which Have Already Been Collected in a Previous Study