A marketing manager wants to know why her sales are down. She talks with several sales reps and finds that a competitor has introduced a successful new product. This "research" seems to be part of
A) the situation analysis.
B) the problem solution stage.
C) obtaining problem-specific data.
D) the data interpretation stage.
E) the problem definition stage of the research process.

Question

Quizplus · Accepted Answer

The situation analysis involves examining the current market conditions, as well as the internal and external factors that may impact sales. By talking with sales reps and identifying a successful new product from a competitor, the marketing manager is gathering information for a situation analysis to understand why sales are down.

A Marketing Manager Wants to Know Why Her Sales Are