Which of the following is likely to be part of a situation analysis?
A) A marketing analyst looks up data in Advertising Age magazine about expenditures in the firm's market.
B) A marketing researcher asks a trade association for one of its reports.
C) A marketing manager searches data.gov.
D) All of these are good choices.

Question

Quizplus · Accepted Answer

All three options involve gathering data and information relevant to the market and industry in which the firm operates, which is a key component of a situation analysis. Each source provides a different perspective and can help paint a more complete picture of the market and competition.

Which of the Following Is Likely to Be Part of a Situation