The first thing a marketing manager should do if one of his firm's products drops in sales volume is:
A) conduct a survey to see what is wrong.
B) define the problem.
C) set research priorities.
D) do a situation analysis.
E) interview representative customers.

Question

Quizplus · Accepted Answer

Defining the problem is the first step in the marketing research process and is crucial for understanding the underlying issues causing the drop in sales volume. This helps in determining the direction of subsequent research and analysis efforts.

The First Thing a Marketing Manager Should Do If One