A group of consumers who help in collecting problem-specific data by providing information on a continuing basis is called ________.
A) contributor group
B) consumer panel
C) responder group
D) consumer experiment
E) statistical package

Question

Quizplus · Accepted Answer

Consumer panel refers to a group of consumers who provide information on a continuing basis; using consumer panels is one method of collecting problem-specific data.

A Group of Consumers Who Help in Collecting Problem-Specific Data