Test marketing is an example of a marketing ________.
A) mail survey
B) focus group
C) situation analysis
D) telephone survey
E) experiment

Name: Test marketing is an example of a marketing ________. A) mail survey B) focus group C) situation analysis D) telephone survey E) experiment
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Question

Quizplus · Accepted Answer

Test marketing of new products is a type of marketing experiment. With this approach, a company can try variations on its planned marketing mix in a few geographic areas.

Test Marketing Is an Example of a Marketing ________