What is the significance of the observing method in marketing research?
A) It uses personal interviews only.
B) It requires customers to change their normal shopping behavior.
C) It is used to gather data without influencing the subject's behavior by the process.
D) It is not suitable for obtaining primary data.
E) It has no focus on any well-defined problems.

Question

Quizplus · Accepted Answer

Observing, as a method of collecting data, focuses on a well-defined problem. With this method, researchers try to see or record what the subject does naturally. They don't want the observing to influence the subject's behavior.

What Is the Significance of the Observing Method in Marketing