The Cereal Bar,a fast-food restaurant that sells breakfast cereal,wants to see if a different price for its Wild O's breakfast special would affect demand.When the marketing manager of the firm wants to test two different prices at two different stores and compare the sales,he or she has to use ________.
A) idea testing
B) segmentation research
C) experimental method
D) test-marketing
E) focus groups

Question

Quizplus · Accepted Answer

Test marketing is a type of marketing experiment. A company can try variations on its planned marketing mix in a few geographic market areas. The results help to identify problems or refine the marketing mix before making decisions.

The Cereal Bar,a Fast-Food Restaurant That Sells Breakfast Cereal,wants to See