Which of the following is NOT a good example of the observation method of marketing research?
A) The manager of a supermarket occasionally walks through the store to see what customers are doing.
B) A drugstore installs optical scanners at its checkout counters.
C) The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
D) A store manager studies videotapes of consumers shopping in the store.
E) All of these are good examples of observation research.

Question

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The Answer of Which of the following is NOT a good example of the observation method of marketing research?
A) The manager of a supermarket occasionally walks through the store to see what customers are doing.
B) A drugstore installs optical scanners at its checkout counters.
C) The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
D) A store manager studies videotapes of consumers shopping in the store.
E) All of these are good examples of observation research.

Which of the Following Is NOT a Good Example of the Observation