Test-marketing is an example of a(n):
A) Mail survey.
B) Focus group.
C) Situation analysis.
D) Telephone survey.
E) Experiment.

Name: Test-marketing is an example of a(n): A) Mail survey. B) Focus group. C) Situation analysis. D) Telephone survey. E) Experiment.
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Question

Quizplus · Accepted Answer

Test-marketing involves the process of experimenting with a new product or service in a limited market to determine its viability before it is launched widely. It is an example of an experiment.

Test-Marketing Is an Example of A(n)