Which variation of personal interview surveys helps reduce the cost of locating consumer respondents?
A) Pull interviews
B) Mall intercept interviews
C) Push interviews
D) Perception interviews

Question

Quizplus · Accepted Answer

Mall intercept interviews are conducted in malls or other public places where people are likely to be. This reduces the cost of locating consumer respondents as they can be easily approached without the need for extensive recruiting efforts or special incentives. Pull interviews require respondents to initiate contact with the researcher, push interviews are where the researcher contacts potential respondents directly, and perception interviews focus on understanding a person's thoughts and feelings about a specific topic, but do not necessarily reduce the cost of locating respondents.

Which Variation of Personal Interview Surveys Helps Reduce the Cost