A marketing manager wants to know if a "2 for 1" coupon will attract new customers.He will get the most persuasive results if he uses
A)a focus group to ask consumers if they like the idea.
B)an experimental method in which only some consumers get the coupon and the purchases of the two groups (with and without coupons)are compared.
C)personal interviewers to ask consumers how they will react.
D)a mail survey to ask consumers if they use coupons and why.
E)none of these would allow the manager to determine if the coupon will help get new customers.

Question

Quizplus · Accepted Answer

This refers to the experimental method,where the researcher can compare the responses of two or more groups that are similar except on the characteristic being tested.Consumers with and without coupons can be compared.

A Marketing Manager Wants to Know If a "2 for 1