A potential supplier sending a brochure or product catalog,or a salesperson contacting the buyer over the phone are means of submitting a ________ in organizational buying.

Question

Quizplus · Accepted Answer

When buyers in B2B markets identify potential suppliers, they contact one or more suppliers for proposals. A supplier may simply send a brochure or product catalog, or it may have a salesperson contact the buyer over the phone. In more complex buying situations, there may be formal presentations from different suppliers that also submit detailed proposals.

A Potential Supplier Sending a Brochure or Product Catalog,or a Salesperson