Regarding new-task organizational buying, which of the following are likely to be involved?

Question

Quizplus · Accepted Answer

New-task organizational buying involves a significant amount of resources and is typically initiated by top-level management. Purchasing managers are responsible for coordinating the purchase, while production process engineers play a key role in ensuring that the new product fits into existing manufacturing processes. Production line supervisors may also be involved in providing input on how the new product will impact the production process. Therefore, all of these stakeholders are likely to be involved in new-task organizational buying.

Regarding New-Task Organizational Buying, Which of the Following Are Likely