Multiple buying influence should be expected in:

Question

Quizplus · Accepted Answer

New-task buying often involves multiple buying influences because it typically requires gathering and evaluating a lot of information, assessing new options, and making decisions that could significantly impact the organization. This complexity and risk mean that individuals from different departments or roles (such as management, finance, procurement, and end-users) are likely to be involved in the decision-making process.

Multiple Buying Influence Should Be Expected In