New-task buying

Question

New-task buying

Quizplus · Accepted Answer

New-task buying occurs when an organization has a new need and the customer wants a great deal of information. This means that the customer is likely to engage in extensive research and evaluation of different suppliers and options before making a purchase. This is in contrast to routine repurchases (A) or situations where only minimal information is required (D). While there may be some review of the buying situation in the case of modified rebuy (C), this is not typically as extensive as in new-task buying. Finally, option E (which involves no review of suppliers) does not accurately describe any of the stages of the buying process.

New-Task Buying