A buyer who has not purchased from a vendor in the past is MOST LIKELY to buy from that vendor when there is:

Question

Quizplus · Accepted Answer

A buyer who has not purchased from a vendor in the past is most likely to engage in new-task buying, as they are starting a new project or initiative and may be more open to considering new vendors or suppliers. Straight rebuy buying, selective buying, selective task buying, and modified rebuy buying all imply some prior relationship with a vendor, so they are less likely to apply in this scenario.

A Buyer Who Has Not Purchased from a Vendor in the Past