A vendor is MOST likely to make a sale if the buyer has bought from the vendor before and is doing:

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Straight rebuy buying refers to a situation in which a buyer repeatedly purchases a product from the same vendor without making any significant changes to the order or product specifications. Therefore, a vendor is most likely to make a sale if the buyer has bought from them before and is making a straight rebuy purchase because the buyer already has a relationship with the vendor and is familiar and satisfied with their products and services.

A Vendor Is MOST Likely to Make a Sale If