Which of the following would be most helpful for predicting why a final consumer selects one of several similar brands?
A) Population data
B) Consumer spending patterns
C) Behavioral principles
D) Consumer income
E) All would be equally helpful

Question

Quizplus · Accepted Answer

There are general behavioral principles, frameworks, that marketing managers can apply to better understand their specific target markets.

Which of the Following Would Be Most Helpful for Predicting